Making modern country music with a refined edge, William Beckmann embodies timeless, sophisticated swagger, with songs built for the mainstream, but also built to last. With his first major label album, Whiskey Lies & Alibis, the young Texas native joins a retro revival in the modern format’s core, and pushes it further down the road. A student of the classics – from classic country to classic pop, classic rock, and even classic mariachi – Beckmann grew up in the border town of Del Rio, Texas, enamored with the classic cool of Johnny Cash, Elvis Presley, Roy Orbison, and Frank Sinatra, plus the Eagles, Tom Petty, Bob Dylan, George Strait, and the traditional Mexican music of his bilingual roots. Developing a deep, dark-honey baritone with natural vibrato, he first found a foothold on the Texas tour circuit, dressed to kill and with a timeless sound to match. Co-writing eight of 12 songs with elite hit makers such as Jessie Jo Dillion, Jesse Frasure, and Rhett Akins, Beckmann’s neo-classic signature is clear on Whiskey Lies & Alibis. With an organic sound defined by dusky baritone guitars and pedal steel, plus a rumbling, resonate vocal, it captures the vast loneliness of a windblown desert landscape, and the throbbing pulse of a honky tonk with equal power. And central to each track, lies the bitter sting of lost love. After playing more than 100 shows a year since 2022, Beckmann now returns to the road with a bold mission in mind: Not just to cosplay the classic country style, but to bring its values back, with head held high.
