From the very beginning, plans were made to use the former auction ring as a bull riding arena. It was a brilliant marketing strategy. “Real Bulls, Not Steel Bulls” read the bumper stickers. Instantly, the real bull riding inside the facility separated Billy Bob’s from any other club in the world.

Over the past 44 years, more than 50,000 bulls have bucked in Billy Bob’s arena. World Champions, including Tuff Hedeman, Ty Murray, and Adriano Moraes, have all tested their skills in Billy Bob’s arena. The rodeo arena is also used for private parties, Wild West shows, and team-building events. The Stockyards is known as an influential place of many professional journeys, both for bull riders and bulls.